Do not ask for the order

...but inform and educate instead

Emails and sales pages are a way to express and market your products. The most important thing that will make your marketing a success is good content. Customers take a close look at how you present your content by express it in your own thoughts to sell the products.

Of course, there are bad moves in any business. Here are the things you must NEVER say in an email or sales page - what better way to annoy customers when you constantly insist on making a sale, you end up with nothing. These kinds of things are very common in some new sales pages where the owner didn’t take up internet marketing lessons.

Educate your customers. Educating your customers should be the focus of all your marketing efforts. The more you explain to them how your product or service works, the more value they will perceive, and the more they will appreciate what you can do for them. This is especially true if you are doing something that is different from your competition.

Just tell them how you manufacture the products, the material you use, the process, how to get the product, if you travel, if you have to study, how many people you employ, performance, technical investment, etc.. People cannot appreciate the investment, education, or all you have gone through until you share this information with them.

Prospects and customers expect you to educate them about your product and industry, not just sell it to them. You know your industry inside and out. You know why your product is better than everyone else's, but it may take some convincing effort to turn a prospect into a customer.

This generally cannot be accomplished through a single ad or a message on your website. The best way to do this is to let your customers learn about your products first.

So, you need to convince the prospect to take precious time to understand why yours is the best merchandise around. Give them free information.

Three effective communication vehicles include person-to-person communication or seminars, if you prefer to do it off line you can make it through the mail or direct mail or on the internet via search engine optimization and email newsletters.

These ways, you will make your audience feel cared by you and developing their trust on your capability. That is simple physiology that successful people use to gain their customer trust them.

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